Saturday, 21 January 2012

The Future of Social Media - Tablets Boom

Kindle Fire & Hospitality
For the Hospitality industry, the creative implementation of a portable, mobile tablet device is on the verge of explosion. Tablet or T-commerce, are providing helpful to hospitality business guests,employee and management in a variety of full service and self-service applications.
Such guest-facing applicators as hotel room amenity menus, digital food and beverage presentation, detailed wine inventory navigation, and account settlement contribued to the rapid success of T-commerce applicators. For the hospitality industry, the goal of T-commerce is to apply tablet devices in a way that technology complements service, not remplaces it.
The explosion of T-commerce throughout the hospitality industry is happening at unprecedented rate. Tablet devices are being effectivelly applied to nearly all aspects of hotel, restautrant, bar and club operations.
Of course, the T-commerce should never eliminate the human being from its function, but should definitely help him to improve the services and to make the communication more easy, fast and clear.
Please dedicate few minutes to discover the newest Amazon tablet computer version to understand the unimaginable benefits and how hotels should buy it to........
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Thursday, 19 January 2012

Living Tomorrow

A short video which goes hand in hand with the future...Just watch it

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Sunday, 15 January 2012

Costa Crociera - Like Titanic....

With this article I wonder if today we have security on board...
Rescuers have found two people alive on a cruise ship that hit rocks and keeled over off the west coast of Italy, as three were confirmed dead with dozens still missing.
Investigators arrested the ship’s captain on Saturday and would begin analysing the “black box” recovered by rescuers, which logged all of the 291-metre long ship’s movements as well as conversations between personnel.

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Me personally........no comment
You for more details...run on http://www.youtube.com/watch?feature=endscreen&NR=1&v=a_lJbwofmJk

Wednesday, 11 January 2012

Key achievement in Digital Marketing

Thanks to this course I am aware of what dimensions Marketing is taking,who plays what role and who is actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.
Today I know how digital marketing can be exploited to meet a brand's communications and commercial objectives. I also learnt how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
As a future manager I understand how digital media and channels contribute to a marketing success and effectiveness.
Many thanks, Liz.

Luxury Brands Go Green

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Sunday, 8 January 2012

Session 7 - Key Concept - 'New Luxury' - Affluent + Ultra Affluents online behavior

The L2 Digital IQ® Index: Luxury measures and ranks the digital footprint of 72 luxury brands across four dimensions: effectiveness of a brand’s site, digital marketing, social media, and mobile.
Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers, Coach, Gucci, Hugo Boss, Burberry, and Dolce & Gabbana making significant investments in the medium in 2010.
Ralph Lauren : Digital IQ = 167
One of the strategies used by R.L that is outlined in the presentation is the interactivity with their fans, by including events, videos and online campaings.
Telling a story, being fascinated by the sound of the brand and the 360 degree touchpoints, are only few of the keys for the Digital Strategies that Luxury Brands are implementing.
R.L's 4D digital extravaganza have capitalized on this dynamic casting a spell on the luxury press and scoring millions in earned media impressions, infusing these heritage-heavy brands with innovation. The company demonstrated the world's first 4D show, combining the 3D imagery, digital sound effects and even scent diffusion. The shows were spectacularly presented on the facade of the R.L.Boutique on Bond Street in London as well as the NY women's flagship on Madison Avenue in NY, using light mapping technology.
R.L. was one of the first major brands to combine merchandising and buying opportunities at the time when many in the industry were hesitant about online shopping.

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The brand also has been at the forefront of mobile commerce: In 2008, R.L became the first US retailer to encourage customers to swipe QR(Quick response) bar codes. And of course, for those iPhone users who want to instantly see R.L 's runaway shows, there's an app for that.
In addition to being tech innovators, they are also matters at balancing the brand. 
They are able to project a luxe image and communicate the dream.
"Social Media are tools, real time is a mindset."