View more presentations from Giulia Christeen.
Thursday, 3 May 2012
Wednesday, 28 March 2012
The event of an another Luxury
Harmonize desire and responsibility, beauty and equity, style and durability.
Demonstrate that ethics, environment, heritage and social responsibility are at the heart of today’s aesthetic demands and sophisticated art of living, all these goals are fixed in behalf of the environment and our planet, by the luxury companies which are celebrating together from the 29th of March to the 1st of April, 2012.
Demonstrate that ethics, environment, heritage and social responsibility are at the heart of today’s aesthetic demands and sophisticated art of living, all these goals are fixed in behalf of the environment and our planet, by the luxury companies which are celebrating together from the 29th of March to the 1st of April, 2012.
Lets contribuite together to a better world, to a solid planet and with more respect and confidence to embrace the chance of being an example.
Can Luxury be sustainable?
Well, come and discover it at "The event of an another luxury"
Read the link:
Wednesday, 21 March 2012
Tuesday, 6 March 2012
How do you relate with the Generation Flux?How will it affect your success career?
Generation Flux is one of the most inspiring things I've been read recently. Yeah, we fall into the GF without being able to react or think sometimes. The article describes a revolution bought on by technology, information overload, disruption, ambiguity and evolving personal & professional networks. The mathematical and physical definition of flux, is essentially, FLOW. I like the image. This is the generation that goes with the flow, that creates our own job titles, that wears a dozen different hat at once. We are versatile, eager to learn, not tied down to a single career or personal identity, and it's easy to see why. We simply don't have a choice.
There's something kind of freeing in the idea of this type of fluidity, job-jumping.I wonder if it's a unique to certain countries with fluid, flexible economies. What I mean is - in Spain, even before this economic crisis, I think it would have been hard for a Spaniard to jump jobs. Things are not as flexible as they are in other countries. If you don't get a certain jobs when you leave the university, it's hard to get them afterward. If you do have a job, it's harder to lose it since employers are penalized more letting go of employees. On the other hand, maybe someone with a flexible attitude will always be able to find an interesting job almost anywhere. Hmm.
I have a very flexible attitude, but even with such an attitude, the idea of four years job doesn't let me a very sweat taste in my mouth. I adore being in action, but I hate being under the pressure. I love changing and new digital communication tools, but I still prefer the old style to shake hands and to see people's real smile in front of me...I don't say to remain the same...I simply say not to forget being human beings.
< This is the moment for an explosion of opportunity, there for taking by those prepared to embrace the chance. Flexibility of skills leads to flexibility of options. To see what you can't see coming, you've got to embrace larger principles .>
Read this:
Extracted from the article are the current 21st century skills needed in today's workforce: (Note that the words current and today are highlighted meaning that they might change in the near future):
- embraces instability
- learns to re calibrate thoughts, actions, attitudes based on what is what is being presented
- learns continuously from multiple sources of information
- understands global, mobile, and technology trends
- ability to work collaboratively and within teams
- ability to work with and solve complex, ambiguous problems
- takes risks while managing fears
- has a passion for learning new skills
- open-mindedness
- future focused
Saturday, 21 January 2012
The Future of Social Media - Tablets Boom
Kindle Fire & Hospitality
For the Hospitality industry, the creative implementation of a portable, mobile tablet device is on the verge of explosion. Tablet or T-commerce, are providing helpful to hospitality business guests,employee and management in a variety of full service and self-service applications.
Such guest-facing applicators as hotel room amenity menus, digital food and beverage presentation, detailed wine inventory navigation, and account settlement contribued to the rapid success of T-commerce applicators. For the hospitality industry, the goal of T-commerce is to apply tablet devices in a way that technology complements service, not remplaces it.
The explosion of T-commerce throughout the hospitality industry is happening at unprecedented rate. Tablet devices are being effectivelly applied to nearly all aspects of hotel, restautrant, bar and club operations.
Of course, the T-commerce should never eliminate the human being from its function, but should definitely help him to improve the services and to make the communication more easy, fast and clear.
Please dedicate few minutes to discover the newest Amazon tablet computer version to understand the unimaginable benefits and how hotels should buy it to........
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Thursday, 19 January 2012
Sunday, 15 January 2012
Costa Crociera - Like Titanic....
With this article I wonder if today we have security on board...
Rescuers have found two people alive on a cruise ship that hit rocks and keeled over off the west coast of Italy, as three were confirmed dead with dozens still missing.
Investigators arrested the ship’s captain on Saturday and would begin analysing the “black box” recovered by rescuers, which logged all of the 291-metre long ship’s movements as well as conversations between personnel.
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Me personally........no comment
You for more details...run on http://www.youtube.com/watch?feature=endscreen&NR=1&v=a_lJbwofmJk
Wednesday, 11 January 2012
Key achievement in Digital Marketing
Thanks to this course I am aware of what dimensions Marketing is taking,who plays what role and who is actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.
Today I know how digital marketing can be exploited to meet a brand's communications and commercial objectives. I also learnt how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
As a future manager I understand how digital media and channels contribute to a marketing success and effectiveness.
Many thanks, Liz.
Sunday, 8 January 2012
Session 7 - Key Concept - 'New Luxury' - Affluent + Ultra Affluents online behavior
The L2 Digital IQ® Index: Luxury measures and ranks the digital footprint of 72 luxury brands across four dimensions: effectiveness of a brand’s site, digital marketing, social media, and mobile.
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Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers, Coach, Gucci, Hugo Boss, Burberry, and Dolce & Gabbana making significant investments in the medium in 2010.
Ralph Lauren : Digital IQ = 167
One of the strategies used by R.L that is outlined in the presentation is the interactivity with their fans, by including events, videos and online campaings.
Telling a story, being fascinated by the sound of the brand and the 360 degree touchpoints, are only few of the keys for the Digital Strategies that Luxury Brands are implementing.
R.L's 4D digital extravaganza have capitalized on this dynamic casting a spell on the luxury press and scoring millions in earned media impressions, infusing these heritage-heavy brands with innovation. The company demonstrated the world's first 4D show, combining the 3D imagery, digital sound effects and even scent diffusion. The shows were spectacularly presented on the facade of the R.L.Boutique on Bond Street in London as well as the NY women's flagship on Madison Avenue in NY, using light mapping technology.
R.L. was one of the first major brands to combine merchandising and buying opportunities at the time when many in the industry were hesitant about online shopping.
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The brand also has been at the forefront of mobile commerce: In 2008, R.L became the first US retailer to encourage customers to swipe QR(Quick response) bar codes. And of course, for those iPhone users who want to instantly see R.L 's runaway shows, there's an app for that.
In addition to being tech innovators, they are also matters at balancing the brand.
They are able to project a luxe image and communicate the dream.
"Social Media are tools, real time is a mindset."
Friday, 6 January 2012
Luxury brands ushered in the New Year with social video
Article 7
"Luxury brands such as Chanel, Marc Jacobs and Tag Heuer used video and social media when ushering in the New Year and stay top-of-mind.....
The new fashion gurus are improving their communication style, by creating social video and changing a little bit their way of thinking. Especially when people are celebrating Xmas, New Year, etc. the brand wants to be close by them and let them know this. In this sense, videos with short messages are appearing on the brand website wishing you Happy Christmas and Happy New Year.
Chanel video for example ends with an invitation to "share the Chanel wishes” where viewers can click on icons to send the video to friends via Facebook, Twitter and email. Cool enough, to impress, stay in touch and build new relationships.
The video features the brand’s signature double C logo in gold against a black background
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Source : http://www.luxurydaily.com/luxury-brands-ushered-in-the-new-year-with-social-video/
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Innovation, luxe, communication and new ways of designing, are only few elements that luxury brands will adopt for 2012 to impress, captivate and transform dreams into a beautiful reality for the guests.
The ingredients of luxury: complexity and work, social valorization and elites satisfaction.
Luxury brand is a universe and not a promise.
Extended Like Beckham - Beckham models own H&M Bodywear line
Article 6
"The first images from David Beckham’s Bodywear collection for H&M have been revealed, with the soccer star modeling the line himself.
Despite having previously posed in underpants for designer label Emporio Armani, this is the first time the star is posing in his own underwear creations, which the sportsman’s in-house team came up with for the Swedish high street retailer. The debut range, which will be available from February 2 in over 1,800 H&M stores across the globe and online, includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear"
Its true that someone like Beckham will definitely make H&M to stand out from to many others brands.Its been a while that H&M adopts this strategy: Co-Branding. First it was Jimmy Choo that collaborated with H&M, and immediately after the sales for J.C dropped with 50%, when people saw the same pair of shoes on both shelves, but with the exception that the ones from H&M were 10 times cheaper than JC'ones.
Now its different, because after a collaboration with Armani, David decided to create his own line of underwear, and optimistically thinking, the ROI will be triple in only few days, once the launch is started..
Ladies, start queuing now - the range goes on sale in H&M on Valentine's Day. You can spend the time working out the finer details of your fictional boyfriend. Men, do you really want Beckham's name embroidered on your package? There's no right answer to that question so let your imagination fly....but we can admit that he has a gorgeous boody.
Link detail: http://news.yahoo.com/beckham-models-own-h-m-bodywear-line-143551643.html
Wednesday, 4 January 2012
Session 2 - Digital IQ Luxury Report
Analysis and Reflections
An analysis of some of the major luxury and turism brands into four distinct categories:
An analysis of some of the major luxury and turism brands into four distinct categories:
Effectiveness of their website, digital marketing, social Networks and mobile networks.
The ratio of the tourism industry is not the same as the relationship that the luxury brands have with digital marketing.
For the travel industry makein their reservations and sales online is almost vital, as well as easy access to the information, the luxury brands uses digital marketing to retain customers and more to position the brand, in both cases allows them to get new clients..
To innovate and be in constantly evolution in the area of digital marketing, especially when we are talking about the hospitality industry where customers are looking to have a quick and easy access to information I think it couldnt be more then a better alternative.
Joining social networks like Facebook, Twitter and YouTube, companies have struggled to create unique user experiences and provide value for followers, while also meeting management expectations and program goals.
Today’s social media, permission and privacy driven world, marketing is even more suspect by consumers. In the Luxury world, Customers want real, authentic connections and engagement to brands, not more marketing and selling.
For the travel industry makein their reservations and sales online is almost vital, as well as easy access to the information, the luxury brands uses digital marketing to retain customers and more to position the brand, in both cases allows them to get new clients..
To innovate and be in constantly evolution in the area of digital marketing, especially when we are talking about the hospitality industry where customers are looking to have a quick and easy access to information I think it couldnt be more then a better alternative.
Joining social networks like Facebook, Twitter and YouTube, companies have struggled to create unique user experiences and provide value for followers, while also meeting management expectations and program goals.
Today’s social media, permission and privacy driven world, marketing is even more suspect by consumers. In the Luxury world, Customers want real, authentic connections and engagement to brands, not more marketing and selling.
The brands that have a high digital IQ is reflected directly in the success of sells of the brand.
The creation of applications for mobile is a vital action for big brands because this allows them to be in direct contact with customers via their mobile and personalise the sell. However, the brands that are present on social networks have a faster growth to those who are not. The main platforms used by the two sectors are facebook, twitter and youtube.
The top 3 companies have a very strong presence on social media, interactions and relationships are formed thanks of this.
Coach, Louis Vuitton and Ralph are using social media to advertise, to innovate and to be fashion updated with the high technology. These brands were successful even when all these social media communication werent born yet, so now they take advantage to enlarge, quickly communicate and attract new Igeneration of clients on their portfolio.
Gucci strategy
http://www.businessweek.com/managing/management_innovation/blog/archives/2009/10/for_the_downtur.html
Posted by: Rose Brady on October 16
"How do you sell luxury in a recession? If you’re Gucci, you try to convince customers a handbag isn’t just an accessory but an investment. My colleague, Paris bureau chief Carol Matlack, explains Gucci’s strategy for the recession in a story in the Oct. 26, 2009 edition of BusinessWeek. This season, Gucci is giving top billing to a new purse called the New Jackie, based on a style carried by Jacqueline Kennedy Onassis. Price: $2,200 and up. Meanwhile, Gucci is downplaying its traditional GG bags. Thanks to the strategy, Gucci’s sales in the first half of 2009 were down 3.7%. That compares with a 15% decline for the industry, according to consultancy Bain & Co. ......"
Although Gucci brand managers have leeway on strategy, Polet has imposed tough financial discipline. Ad budgets have been slashed and boutique openings put on hold. One result: More brands are stepping up their Internet presence. Boucheron, for instance, was one of the first high-end jewelry houses to create an online boutique where shoppers can select gems and other features to customize their purchases.
Finally, Gucci has solutions and alternatives, (online sales!!!) but one think Im asking my self: its still Gucci a luxury brand?
Digital is the new skinny jeans of fashion.
The top 3 companies have a very strong presence on social media, interactions and relationships are formed thanks of this.
Coach, Louis Vuitton and Ralph are using social media to advertise, to innovate and to be fashion updated with the high technology. These brands were successful even when all these social media communication werent born yet, so now they take advantage to enlarge, quickly communicate and attract new Igeneration of clients on their portfolio.
Gucci strategy
http://www.businessweek.com/managing/management_innovation/blog/archives/2009/10/for_the_downtur.html
Posted by: Rose Brady on October 16
"How do you sell luxury in a recession? If you’re Gucci, you try to convince customers a handbag isn’t just an accessory but an investment. My colleague, Paris bureau chief Carol Matlack, explains Gucci’s strategy for the recession in a story in the Oct. 26, 2009 edition of BusinessWeek. This season, Gucci is giving top billing to a new purse called the New Jackie, based on a style carried by Jacqueline Kennedy Onassis. Price: $2,200 and up. Meanwhile, Gucci is downplaying its traditional GG bags. Thanks to the strategy, Gucci’s sales in the first half of 2009 were down 3.7%. That compares with a 15% decline for the industry, according to consultancy Bain & Co. ......"
Although Gucci brand managers have leeway on strategy, Polet has imposed tough financial discipline. Ad budgets have been slashed and boutique openings put on hold. One result: More brands are stepping up their Internet presence. Boucheron, for instance, was one of the first high-end jewelry houses to create an online boutique where shoppers can select gems and other features to customize their purchases.
Finally, Gucci has solutions and alternatives, (online sales!!!) but one think Im asking my self: its still Gucci a luxury brand?
Digital is the new skinny jeans of fashion.
Tuesday, 3 January 2012
The advertising campaign S / S 2011/2012 Ferragamo brings us to the Lake Como
Article 5
Have ever been to Italy? or more precisely to Lake Como? It has been a popular retreat for aristocrats and wealthy people since Roman times, and a very popular tourist attraction with many artistic and cultural gems, known as one of the most beautiful lake in Italy.
Salvatore Ferragamo projects us directly into the autumn-winter 2011/2012 with its collection of fashionable men and women, through the photographs of his campaign. The Italian fashion brand, with these shots very elegant, sophisticated and chic, brings us to dream.
Enjoy the colors of the beauty and got inspired for your next vacation for this upcoming summer.
Get a look yourself at few of the most attractive and desirable statement bags of the event.
The Salvatore ferragamo collection for spring summer 2012 saw many statement pieces, from scarves to ankle strap shoes and vivid colours to jungle theme everything was burning hot for the season. However what took my heart away were the statement bags and cluthes flaunted by the models with such etiquette and galore.
Models walked the runway in flowing dresses draped gracefully. The collection is perfect for fashionistas planning a getaway to the beach. With colors ranging from bright reds to bold blues, Ferragamo's collection is ideal for the chic and stylish woman.
I simply love it!
Source:http://nymag.com/fashion/fashionshows/2012/spring/main/europe/womenrunway/salvatoreferragamo/
Aloft Hotels test out iPad concierge
Article 4
"The next time you check into an Aloft Hotel, you won't have to talk to a real-life concierge to get your restaurant recommendations. All you'll have to do is tap on an iPad.
Aloft Hotels, part of the Starwood Hotels & Resorts Worldwide brand, is piloting a tablet-based concierge program that lets guests research local entertainment options, dining and activities to plan their itineraries.
Each hotel will have two concierge stations near the front desks in the re:mix lounge. Guests will be able to look up directions and phone numbers, make reservations, check on their flight status and print boarding passes on the device.
The guests tend to be more independent and tech-savvy" which means they already have a tablet computer or smart phone to look up this information."
On one side the new ipad concierge tablet might be a great alternative for the very busy people or for those who dont like to communicate or maybe dont know the language of the country, but on the other side to send away a real life concierge it will transform the service and the image of the hotel in a more cold atmosphere then it was before.
My question: why dont we keep both, the concierge which smiles on you and the high tech device who will quickly search for you?
Source:http://travel.usatoday.com/hotels/post/2011/12/aloft-hotels-test-out-ipad-concierge-/594471/1
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