Article 6
"The first images from David Beckham’s Bodywear collection for H&M have been revealed, with the soccer star modeling the line himself.
Despite having previously posed in underpants for designer label Emporio Armani, this is the first time the star is posing in his own underwear creations, which the sportsman’s in-house team came up with for the Swedish high street retailer. The debut range, which will be available from February 2 in over 1,800 H&M stores across the globe and online, includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear"
Its true that someone like Beckham will definitely make H&M to stand out from to many others brands.Its been a while that H&M adopts this strategy: Co-Branding. First it was Jimmy Choo that collaborated with H&M, and immediately after the sales for J.C dropped with 50%, when people saw the same pair of shoes on both shelves, but with the exception that the ones from H&M were 10 times cheaper than JC'ones.
Now its different, because after a collaboration with Armani, David decided to create his own line of underwear, and optimistically thinking, the ROI will be triple in only few days, once the launch is started..
Ladies, start queuing now - the range goes on sale in H&M on Valentine's Day. You can spend the time working out the finer details of your fictional boyfriend. Men, do you really want Beckham's name embroidered on your package? There's no right answer to that question so let your imagination fly....but we can admit that he has a gorgeous boody.
Link detail: http://news.yahoo.com/beckham-models-own-h-m-bodywear-line-143551643.html
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