Thanks to this course I am aware of what dimensions Marketing is taking,who plays what role and who is actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.
Today I know how digital marketing can be exploited to meet a brand's communications and commercial objectives. I also learnt how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
As a future manager I understand how digital media and channels contribute to a marketing success and effectiveness.
Many thanks, Liz.
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